While everyone’s too busy complaining about the pandemic, the quarantine, the economic side-effects of this pandemic and quarantine, here’s what happened to me yesterday:
I got more blog visitors, views, likes, comments, and new followers than any previous day in the last 30 days.
And today is setting up to be an equally interesting day in terms of blog visitors.
The truth is that in spite of everything going on right now, there are still opportunities.
The truth is that right now is the best time to have a blog.
People have more time to read than ever before
Around the world, folks are in lockdown. Restaurants, clubs, even churches are closed. There’s nowhere to go, nothing to do.
This is the best time in history to be a blogger because everyone has a lot more time to read. People need a distraction right now and you can be the blogger who offers them that opportunity.
Words are part of the fight against this pandemic.
Without words, we might lose hope. If we lose hope, we become helpless. We might think this battle is a lost cause.
If you’re not going to write when everybody is locked at home with their laptops, smartphones, and e-readers fully charged, when are you going to?
Now it’s the time to add value
But you should be careful what you blog about.
The world has shifted a bit. Our priorities are different.
t’s the perfect time to blog, but you’ve got to take into account the context. You’re addressing an audience that is working from home, facing the risk of losing their jobs, while dealing with an economic meltdown, and living in fear and anxiety.
If you ignore those factors when you write, the chance of being successful are slim. It doesn’t mean every piece you write has to be about the pandemic. But if you’re not at least being empathic and helpful, you’re missing out on what is probably the biggest online opportunity since 1999.
The name of the game?
Massive amounts of value.
Give away stuff, your best stuff. Offer them support, words of encouragement. Motivate, inspire, comfort.
What are you waiting for?
There is nobody reading this post who lacks the ability to take advantage of this opportunity.
All you need is the inner fortitude to punch those damn keys. That is it!
Write as if there’s no tomorrow, because guess what?
Maybe there isn’t one.
Write as if your words could change the world for the better, because guess what?
They just might.
Now is the best time to blog. You are good enough and all it takes is the willingness to punch those damn keys, edit your content, and click on the damn publish button.
The world needs your words now more than ever before.